Job title: Brands and Communications Manager
Company: Workforce Group
Job description: Job Responsibilities:
- Develop a comprehensive brand strategy and positioning that align with the company’s values, goals, and target audience.
- Define brand guidelines, including brand identity, visual elements, and tone of voice and messaging to ensure consistent brand representation across all touchpoints.
- Maintain a deep understanding of the real estate industry trends, market dynamics, and competitive landscape to inform brand positioning.
- Implement and manage brand consistency across all marketing materials, both online and offline.
- Oversee the creation and maintenance of brand assets, such as logos, taglines, and brand collaterals.
- Create compelling content for various marketing channels, including websites, social media, print materials, and email campaigns.
- Coordinate with the marketing team to ensure consistent messaging and alignment with the brand strategy.
- Develop a content calendar and lead the creation of content that resonates with the target audience, showcasing the company’s expertise and offerings.
- Monitor social media trends and respond to user interactions, maintaining a strong online presence and building a community around the brand.
- Collaborate with external agencies and vendors to deliver high-quality marketing materials.
- Conduct market research to identify emerging trends, consumer preferences, and competitive insights.
- Analyze the effectiveness of branding and communication initiatives, making data-driven recommendations for continuous improvement.
Qualification/Experience:
- B.Sc Marketing Communications, Public Relations, or a related field. Master’s degree is a plus
- Minimum of 5 years proven experience in brand management, communications, or marketing roles, preferably within the real estate or related industries.
- Strong understanding of real estate market dynamics and trends.
- Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives.
- Proficiency in digital marketing, social media management, and content creation.
- Experience with media relations, public relations, and event management.
- Creative thinker with the ability to innovate and adapt strategies in a dynamic environment.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Proficiency in tools and software for content creation, social media management, and data analysis.
Expected salary:
Location: Lagos, Lagos State
Job date: Sun, 10 Sep 2023 22:21:04 GMT
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